Hi I love the little book “Who Moved My Cheese?” with its simple messages for marketers. Sometimes the thing that used to work stops working. Maybe the customers moved or the platform changed, competition shifted or a once-reliable income stream ground to...
Hi If you had a business coach sitting beside you today, what would they tell you to stop doing? Maybe checking your stats again or tidying your files? Planning the same project for the tenth time? Most of us already know the work that would make the biggest...
Hi AI has changed where the typical bottleneck in business is. Not long ago, creating something was the hard part, whether that was writing the article or book, designing the graphic, or building the website. Now AI can help us do all of those things in minutes. And...
Hi One thing I’ve noticed since using AI is how easy it is to be impressed by the sheer speed of the thing. When it produces a page of text in seconds, makes a logo appear almost instantly or you get the piece of code you requested before you’ve even...
Hi One of the biggest mistakes people make with AI is believing that because it created something, the responsibility for producing it is out of their hands. But it doesn’t work like that. You’re still responsible for the final result whether you, AI, or a...
