Hi Ladies Day at the races was super fun yesterday, but I should not have depended on ChatGPT for any kind of racing help. It gave good reasons for all of its selections in four of the races but horses do not read reasons. They just run! ChatGPT made me giggle again:...
Hi Today I’m off to Ladies Day at the races to celebrate a friend’s big-zero birthday. This means getting properly dressed up, wearing a hat and placing a few bets for fun despite having very little idea what I’m doing. 🤣 I’m also still writing and scheduling this...
Hi When something in your business is no longer working, it is easy to panic and assume you need a complete new plan. This might include a new audience, new types of products, a new platform, or even an entirely new business. It’s no wonder we freeze. But you...
Hi Change rarely arrives all at once. Usually there are small signs first like open rates slowly slipping or advertising costing more. Or something that used to work well might take more effort for less return. It’s hard to know from a few instances whether...
Hi I love the little book “Who Moved My Cheese?” with its simple messages for marketers. Sometimes the thing that used to work stops working. Maybe the customers moved or the platform changed, competition shifted or a once-reliable income stream ground to...
