Hi Change rarely arrives all at once. Usually there are small signs first like open rates slowly slipping or advertising costing more. Or something that used to work well might take more effort for less return. It’s hard to know from a few instances whether...
Hi I love the little book “Who Moved My Cheese?” with its simple messages for marketers. Sometimes the thing that used to work stops working. Maybe the customers moved or the platform changed, competition shifted or a once-reliable income stream ground to...
Hi I love the little book “Who Moved My Cheese?” with its simple messages for marketers. Sometimes the thing that used to work stops working. Maybe the customers moved or the platform changed, competition shifted or a once-reliable income stream ground to...
Hi If you had a business coach sitting beside you today, what would they tell you to stop doing? Maybe checking your stats again or tidying your files? Planning the same project for the tenth time? Most of us already know the work that would make the biggest...
Hi AI has changed where the typical bottleneck in business is. Not long ago, creating something was the hard part, whether that was writing the article or book, designing the graphic, or building the website. Now AI can help us do all of those things in minutes. And...