I often get asked questions via email. Some of them I can even answer LOL
Many, I have to Google, which the asker could have done too without the middlewoman. 🤣
But today I had this one in my inbox.
“I’d love to start a…business, but I’m worried it’s oversaturated”
I love this question!
So I’m answering it here, because I’m sure it prevents many from even starting a business.
The thing is, no matter what you do, if you choose a business model that works, the competition is enormous.
(And even if you find a new successful low competition business model, it won’t be long before others catch on.)
So competition is a fact of life, but as long as buyers are still buying, there’s no such thing as oversaturation preventing sales being made.
People don’t say, there are just too many cereals on the supermarket shelf so I’m not going to buy cereal any more.
For the consumer, choice is good.
They are more likely to find the cereal that hits the spot.
Of course, for the seller, competition means you have to up your game a little bit.
You need something that differentiates you from the competition.
If you create a so-so “me too” product, sales will elude you, especially if you’re a new entrant into the marketplace. That’s why you won’t find me promoting products with an easy “create this” button. It’s too easy to drink the Koolaid and think you can churn out a profit. (Generally, it’s only the sellers of the Koolaid and those who promote them who benefit.)
Buyers will just yawn and move right on by your “me too” product as if you just produced a new box of cornflakes.
Focus on creating a fantastic product of the non-cornflake variety and competition is irrelevant. The buyers who love it will buy.
Every market I’ve ever been in has been “oversaturated” but there’s always room for just one more: one more blog on the topic of your choice, one more steamy romance novel, one more coloring book or planner template, one more web design. Luckily, there are 4.66 billion active internet users in the world and not all of them have discovered you (or me!) yet! 😊
Wowzer! 6 Journals plus a bonus
Get a whole suite of matching products for your customers in one fell swoop in Coach Glue’s sale this week! You can buy one or more of these journals which are fully editable for your business (sell them or give them away as lead magnets or bonuses) for just $20 from this page or get all six plus an extra bonus journal for just $47.
Last Day Discount: Printables by Number
This Printables course is fantastic as it covers so much: both Canva and parts of Powerpoint I had never seen before as well as providing starter templates, mockups to display your products, high converting checkout templates and the whole process of setting up your own shop.
And it’s 32% off today only with coupon code “BF2021BIRD” (or 30% off if you miss that with BF2021TURKEY)
New coloring packages from Ruthie
I could really get into zentangling after seeing the handddrawn pages in these packages, though at the moment, all I’m coloring in are the blocks on my goals chart for the month and trying to stay one step ahead of the crazy. 🤣
Anyway, if your audience loves coloring, take a look at these beauties before the launch ends. Such a good deal for original pages you can only get from Ruthie. No coupon required.
$50 Off Digital Planner Course
Cupcakes & Haystacks have a deal on their digital planner course right now. I love the simple graphics on this one and picked it up a while ago!
If you want to learn to create digital planners with live links in Affinity Publisher as well as Keynote or you want to master coils and page flip and get advice on selling your planners on Etsy, now is a great time to treat yourself to this course.
New sections are constantly being added so I expect the price to shoot up in the future but it remains affordable for now especially with the reduction.
Use coupon BLACKFRIDAY50 during check out to pick up the Extraordinary Digital Planner Design Course with $50 off It’s never been on sale before!
Game Changer (starts soon!)
“Pages that Sell” is available again and for such a low price, you should grab it while you can, even if you think you know how to write a sales page!
Naima (my business coach!) will show you a step by step method that you can repeat time after time.
And she offers so much 1-2-1 help and feedback on every step of your work down to the word level that you can’t fail to “get it.”
Three whole weeks of help for $47.
That individual feedback is priceless.
So even if you only have an idea in your head of a product that you would like to create in the future. Take your idea and run with it in this course, and you’ll have a fully fleshed out sales page by the end, so good that you’ll want to buy your own product!
Believe me, that one $47 purchase could make all the difference to your business.
I got so much out of this program that i signed up for a whole year of Naima magic! It’s that good! Just sayin’ 🥰
All 2022 Content for Your Business Blog. Done!
Okay then. This offer is crazy good and given the quality of the articles from this seller, I snapped this right up.
Get 60 blog posts covering every important aspect of running an online business including branding, ecourse creation and launching, selling low-end products, passive income, and social media marketing for just $17. (Use COUPON CODE: 30 )
Take a look at the 60 enticing blog posts here and get all your business content sorted for 2022 before the New Year fireworks begin 😊
You’ll be glad all year that you did.
Great course on rare sale…
I love Michelle’s Passive Income Planner Girl course because it has everything you need to build a business on Etsy and then teaches you how to take it way beyond that to increase the value of everything you make.
And the whole emphasis is on building quality, meaningful, and beautiful products as the cornerstone of your business.
Not churning out ugly pages that no one is going to buy.
It’s not a cheap course, but it’s lower in price than many of the courses we see these days, and it’s worth every penny even at full price.
And at 50% off, it’s well worth the investment. I paid full price for this one and don’t regret it!
Get more details here. And use code HOLIDAYSALE to make it half price.
And there’s a bonus from me, too. If you buy the course through my link, send your receipt to me at firstname.lastname@example.org and I’ll verify your purchase and send you a $70 voucher to spend in my store.
When I started giving out a daily commercial use freebie in November I had no idea how popular they would be. Thank you for all your kind words about them.
I hope you understand that I can’t send items you’ve missed. I’d spend all day doing that and not be able to send out the new ones.
But don’t worry. If you have missed any in this series, it’s okay. They all work independently of each other. Just scoop up the rest. Mix and match the individual printables and add your own pages to create a fantastic product.
The freebies also come with Powerpoint and Canva templates so you can change the designs if you wish. And you’ll get PLR commercial rights to sell or give the printables away.
Each one will be available for at least 24 hours after this newsletter is sent out, but they will disappear after a day or so, so grab them before they do 😊
Here’s today’s freebie (or click on the image below)
Enjoy what’s left of your weekend and I’ll catch you soon with more tips, freebies, and some offers but only the ones I personally think are great value and know the quality to be good.
P.S. ❤️ I’m keeping these deals going today (but look out for a new one in the P.S. tomorrow 🎈) My first deal is a coloring planner which covers both 2021 and 2022 (easily editable in Powerpoint to remove references to 2021 when you want to sell it next year) Use coupon BFDEAL2 to reduce the price from $27 to $7. Get it here
The second deal is this set of fun kids printables for $7 instead of the regular $27. Grab them quickly before the deal disappears. Use coupon BFDEAL to get the discount
This email may contain affiliate links for products I personally recommend, however the opinions expressed are my own.
I will receive a small commission if you buy through my affiliate links, which helps me keep the lights on, but the product will not cost you more.